IT MAKES NOISE TO GROW UP!
Advertiser : Petit Bateau (fictive)
A baby crying in the subway, a panicked mom. A child playing between the main course and dessert at a restaurant, and dad doesn’t know where to look. It’s no secret that children often make their parents uncomfortable under the judgmental gaze of other adults. This discomfort has given rise to the No Kids movement, a social trend that promotes child-free spaces in public settings. But let’s be honest: making noise is an inevitable part of childhood.
Petit Bateau is an iconic clothing brand that celebrates the freedom its garments offer, freeing children’s movement and making parents’ lives easier.
In this campaign, the brand launches a new clothing line that encourages young parents to embrace their children's presence in public with pride, and to openly reject the No Kids mindset.
Classic navy blue turns electric, and the clean, steady lines of Petit Bateau’s iconic “marinière” transform into sound waves, personalized by the noise of your own child.
Every purchase of this exclusive “marinière” supports UNICEF. The garment's label links to a bill aimed at strengthening legislation against discrimination against children in public spaces.
"Petit Bateau, it makes noise to grow up!"