‘80s FAN
Advertiser : AIDES (Mlle Pitch Awards 2024)
with Julie Chateau, Anaïs Mezine and Jeanne Omnes.
Young people are actively involved in causes like feminism and environmentalism, while the fight against HIV no longer seems as relevant.
How can we address this? By reclaiming the cause through what connects the new generation to the AIDS era: the culture of the '80s.
“Fan of the ‘80s. Adopt the style, finish the fight.”
Mlle Pitch Awards Grand Prix 360 of 2024