RATPIEDS
School Workshop with Mathieu Chevara
with Gaspard Freyssinet, Léon Rougier and Angèle Jourdain.
To stay healthy, it’s recommended to walk at least 7 km per day. Parisians, however, average only 6 km. So how can we help them find that last kilometer without drastically changing their routine?
There’s half a kilometer between two metro stations. As a competitor to RATP (the Parisian transport company) during a guerilla marketing, we encouraged every metro user to walk to the next station, and to do the same on their return journey.