YOUR VERSE
Advertiser : Spotify (Future Lions 2024)
with Gaspard Freyssinet
How can Spotify bring fans closer to artists using AI technology?
Introducing Your Verse, a new Spotify feature that allows fans to collaborate with their favorite artists and discover the potential of their own voice.
By matching the tones of their voice with those of a song, AI generates a unique remix that can be shared with friends and the Spotify community.
The most listened-to remix wins a studio session with one of our partner artists, bridging the virtual and real worlds.
“Make technology bring people closer”.